You might think that time and resources should be solely dedicated to tasks within your organization. Did you ever consider the benefits of encouraging volunteer work through your business?
Reputation in the Community
If your organization is known for its support of charity, it can build trust and loyalty among customers. 85% of consumers view a company or product more positively when it supports a cause they care about. Taking a stance on a charitable cause could also build brand awareness in the community. Millennials are especially motivated by altruism, wanting to leave the world better than they found it and support organizations who share those values.
Employee Recruitment and Retention
Seventy-three percent of employees wish their companies would do more to support a social or environmental cause. You want employees who are proud of your company’s values because they’re more likely to feel a strong sense of loyalty. In turn, this can lead to a lower turnover rate, helping with overall productivity. It all comes back to employee engagement. A Lloyd Morgan study of 50,000 employees showed that increasing employee engagement can lead to an 87% decrease in the number of employees who resign.
Why hold workshops in the office to develop your employees’ skills when they can develop some of those same skills while also helping their community. Leadership, communication and problem-solving skills especially benefit from volunteering. Your employees will also learn to work together simultaneously. While they may not be the hard skills you initially search for in a job candidate, these are qualities you want to see in your employees.
Although you might have a great idea in your head for your organization’s volunteer efforts, there are a few things to consider first:
- You want to be sure that your volunteer effort has maximum impact. Cleaning a park can feel rewarding for a short time, but your employees might not feel a lasting connection with the effort. Consider skill-based opportunities and ongoing partnerships to inspire your employees on a deeper level.
- Your volunteer programs should also be inclusive. Opportunities to volunteer should align with your employees’ schedules, environments and needs. You could even open the volunteer experience to your workers’ friends and family.
Corporate volunteering can impact both your company and your community in a positive way. I hope you consider implementing regular volunteering into your company’s agenda.